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| Client: |
US Tax & Financial Services Tax consultant, compliance and tax return. London SE1, Geneva, Zurich |
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| Project: |
Corporate identity Stationery Marketing tool as Packaging holder cards Brochure (in progress) Website design (in progress) Advert |
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| Brief: |
Understand the US TAX organisation to extract the essence of their services and personality for the redesign of the company logo. Develop all marketing and communication tools they need for their business expansion in Switzerland. |
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| Solutions: |
The branding elements extracted from the company have been detected within 3 words: caring, traditional, and freedom. It is a cultural symbol that came out of this 3 words and been the vision for the corporate identity. The hands detail of "Mona Lisa" from Leonardo Da Vinci is now part of the logo and reflect exactly the calm, the precision and personal touch, their customer found with US Tax. |
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