Client:
LRM (London Risk Management)
London
W1
Brief: To
create a strong Identity with a London 'view' that would make visible the
full name
as well as the company named initials within the same
corporate visual.
Solution: To
balance well between the contemporary and traditional symbol of their services,
St Paul was selected to represent the symbol of London and it is illustrated
like an old
architectural drawing and associated with a classical
typeface.
This logo has been implemented in a modern clean way
by using
a sans serif typeface called Univers .
